What is the company's size? (Annual sales and employees)
What industry is the company in?
Trademark applications show the products and services that Advance Magazine Publishers is developing and marketing.
Advance Magazine Publishers's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
GO ASK ANNA Entertainment services, namely, non-downloadable video series featuring questions and answers
SHOP NOTCH providing periodically published non-downloadable newsletter in the field of shopping
TECHNIQUE TUTORIAL Education and entertainment services, namely, a continuing web-based non-downloadable video series focused on experts analyzing the scenes from movies, tv shows and film series and comparing the scenes in question to reality
Determine whether Advance Magazine Publishers grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Advance Magazine Publishers is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Advance Magazine Publishers's Largest Competitors
A competitive analysis shows these companies are in the same general field as Advance Magazine Publishers, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Advance Magazine Publishers.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Advance Magazine Publishers and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.