Note: Ann's revenues are gauged from an analysis of company filings.
Ann's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
Ann Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit
Trademark Applications
Trademark applications show the products and services that Ann is developing and marketing.
Ann doesn't have any recent trademark applications, indicating Ann is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
ANN CANDLES, AROMATIC CANDLES, SCENTED CANDLES, DECORATIVE CANDLES
03/19/1998
PURE AND SIMPLE air fresheners
09/17/1996
COMFORT AND JOY makeup for lips, eyes and cheeks, facial cleanser, skin moisturizer, and facial moisturizer, makeup remover and soaps, perfume, cologne, toilet water, bath oil, bath gel, bath salts, bath creams, and facial lotions and body lotions, and hair shampoo and conditioner
05/17/1996
See all trademarks and details in the Full Report.
Recession Risk
Determine whether Ann grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Ann is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
A competitive analysis shows these companies are in the same general field as Ann, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Ann.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Ann and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.