Note: Citrix Systems's revenues are gauged from an analysis of company filings.
Trademark applications show the products and services that Citrix Systems is developing and marketing.
Citrix Systems doesn't have any recent trademark applications, indicating Citrix Systems is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
ELASTIC LAYERING software that attaches applications to desktop software sessions based on user and/or machine entitlements, giving every user and/or their own unique set of applications
ELASTIC SHORTCUTS computer software
LAYERED IMAGES software, namely, a bootable image composited from an operating system (OS) Layer, a platform Layer, and/or any number of application Layers
Determine whether Citrix Systems grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Citrix Systems is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Citrix Systems's Largest Competitors
A competitive analysis shows these companies are in the same general field as Citrix Systems, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Citrix Systems.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Citrix Systems and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.