Note: Constellation Brands's revenues are gauged from an analysis of company filings.
Trademark applications show the products and services that Constellation Brands is developing and marketing.
Constellation Brands doesn't have any recent trademark applications, indicating Constellation Brands is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
STELLAR TAN Tannic acid; Chemical additives for use in the manufacture of foods and beverages and nutritional supplements comprised of tannins derived from skins, seeds and stems of grapes; Chemical additives for use in the manufacture of food
BUBBLY SINCE 1859 Alcoholic beverages, except beer; Wine
HENRI MARCHANT Alcoholic beverages, except beer; Sparkling wines; Wine
Determine whether Constellation Brands grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Constellation Brands is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Constellation Brands's Largest Competitors
A competitive analysis shows these companies are in the same general field as Constellation Brands, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Constellation Brands.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Constellation Brands and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.