Note: Farm Sanctuary's revenues are gauged from an analysis of company filings.
Farm Sanctuary's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
Farm Sanctuary Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that Farm Sanctuary is developing and marketing.
Farm Sanctuary doesn't have any recent trademark applications, indicating Farm Sanctuary is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
THE DAILY SQUEAL Online journals, namely, blogs featuring farm animals
SOMEONE, NOT SOMETHING Promoting public awareness in the field of social welfare
MOOTUBE Providing a web site featuring listings and photographs of pets available for adoption and related information concerning pet adoption; Providing a web site that features live camera images of animals for purposes of ensuring their safety and well being
Determine whether Farm Sanctuary grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Farm Sanctuary is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Farm Sanctuary's Largest Competitors
A competitive analysis shows these companies are in the same general field as Farm Sanctuary, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Farm Sanctuary.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Farm Sanctuary and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.