Note: Harmless Harvest's revenues are gauged from an analysis of company filings.
Harmless Harvest's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
Harmless Harvest Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that Harmless Harvest is developing and marketing.
Harmless Harvest doesn't have any recent trademark applications, indicating Harmless Harvest is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
HARMLESS HARVEST HARMLESS COCONUT WATER Coconut water
HARMLESS RED-EYE Coconut water; coconut juice; smoothies; coconut-based beverages not used as milk substitutes; energy drinks
HARMLESS ENERGY Fruit-based meal replacement bars; coconut-based meal replacement bars; fruit-based energy bars; plant based food beverages, namely, beverages derived from avocados, melons, peas, almonds, hemp, or pumpkin; plant based food bars, namely, meal replacement bars derived from avocados, melons, peas, almonds, hemp, or pumpkin; energy gels, pastes, and chews made from fruit; fruit-based food bars, namely, coconut-based food bars
Determine whether Harmless Harvest grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Harmless Harvest is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Harmless Harvest's Largest Competitors
A competitive analysis shows these companies are in the same general field as Harmless Harvest, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Harmless Harvest.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Harmless Harvest and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.