What is the company's size? (Annual sales and employees)
What industry is the company in?
Trademark Applications
Trademark applications show the products and services that Heritage Home Group is developing and marketing.
Heritage Home Group doesn't have any recent trademark applications, indicating Heritage Home Group is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
ACTION LANE Furniture, namely recliners and reclining furniture; pedestal chairs and ottomans
04/07/2017
EZ LANE custom manufacture of furniture
03/12/2014
LANE TABLES OF ALL KINDS, DRESSERS, CHESTS, BEDS, NIGHT STANDS, DESKS, POWDER TABLES, BENCHES, BUFFETS, CHINA CABINETS AND HUTCHES, CHAIRS, [ ROOM DIVIDERS, ] BOOKCASES, ACCENT PIECES, [ TEACARTS, MOBILBARS, ] AND WARDROBES
02/27/1959
See all trademarks and details in the Full Report.
Recession Risk
Determine whether Heritage Home Group grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Heritage Home Group is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Heritage Home Group's Largest Competitors
A competitive analysis shows these companies are in the same general field as Heritage Home Group, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Heritage Home Group.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
Future Competition: Heritage Home Group's Fastest Growing Competitors
These companies are in the same general field as Heritage Home Group and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.