Note: Kokua Hospitality's revenues are gauged from an analysis of company filings.
Kokua Hospitality's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
Kokua Hospitality Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that Kokua Hospitality is developing and marketing.
Kokua Hospitality doesn't have any recent trademark applications, indicating Kokua Hospitality is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
KOKUA Managing and operating hotels, resorts, and conference centers for others; concept and brand development and analysis in the hotel and resort industry; project management services for others in the hotel and resort industry
MAGNIFICENT MILES Arranging and conducting incentive award programs to promote hotel services, namely, awarding airline mileage points to consumers through an affinity program
Determine whether Kokua Hospitality grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Kokua Hospitality is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Kokua Hospitality's Largest Competitors
A competitive analysis shows these companies are in the same general field as Kokua Hospitality, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Kokua Hospitality.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Kokua Hospitality and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.