What is the company's size? (Annual sales and employees)
What industry is the company in?
Trademark applications show the products and services that Marlin Management is developing and marketing.
Marlin Management doesn't have any recent trademark applications, indicating Marlin Management is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
MARLIN EQUITY PARTNERS Private equity fund investment services; excluding money lending and lease-purchase financing services and advisory and consultation services in the field of business finance and mergers and acquisitions
Determine whether Marlin Management grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Marlin Management is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Marlin Management's Largest Competitors
A competitive analysis shows these companies are in the same general field as Marlin Management, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are in the same general field as Marlin Management and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.