Note: Mitchell Gold's revenues are gauged from an analysis of company filings.
Mitchell Gold's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
Mitchell Gold Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that Mitchell Gold is developing and marketing.
Mitchell Gold doesn't have any recent trademark applications, indicating Mitchell Gold is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
COMFORT CLUB Administration of a customer loyalty membership program which provides discounts on merchandise, design services, special appointments and access to sales and promotions, exclusive events, and concierge services
MG+BW COMFORT CLUB Administration of a customer loyalty membership program which provides discounts on merchandise, design services, special appointments and access to sales and promotions, exclusive events, and concierge services
MITCHELL GOLD + BOB WILLIAMS HOME FURNISHINGS Retail store services featuring furniture
Determine whether Mitchell Gold grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Mitchell Gold is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Mitchell Gold's Largest Competitors
A competitive analysis shows these companies are in the same general field as Mitchell Gold, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Mitchell Gold.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Mitchell Gold and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.