Note: Morningstar's revenues are gauged from an analysis of company filings.
Trademark applications show the products and services that Morningstar is developing and marketing.
Morningstar doesn't have any recent trademark applications, indicating Morningstar is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
DEALVIEW Preparation of reports relating to finance and investments, in the field of structured finance securities, featuring credit research, analysis and ratings; Preparing financial reports for others, in the field of structured finance securities, featuring credit research, analysis and ratings
ANDEX Printed charts that provide stock market, economic and financial data
TRX Providing temporary use of non-downloadable computer software for financial management in the field of investment management
Determine whether Morningstar grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Morningstar is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
A competitive analysis shows these companies are in the same general field as Morningstar, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Morningstar.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Morningstar and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.