Note: Mount Vernon Mills's revenues are gauged from an analysis of company filings.
Mount Vernon Mills's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
Mount Vernon Mills Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that Mount Vernon Mills is developing and marketing.
Mount Vernon Mills doesn't have any recent trademark applications, indicating Mount Vernon Mills is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
GREENSMASH DENIM FABRIC
BEDBUGSAFE MATTRESS COVERS; PILLOW COVERS; AND BOX SPRING COVERS
AMSOFT TEXTILE FABRICS FOR USE IN THE MANUFACTURE OF APPAREL
Determine whether Mount Vernon Mills grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Mount Vernon Mills is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Mount Vernon Mills's Largest Competitors
A competitive analysis shows these companies are in the same general field as Mount Vernon Mills, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Mount Vernon Mills.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
Future Competition: Mount Vernon Mills's Fastest Growing Competitors
These companies are in the same general field as Mount Vernon Mills and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.