Note: Revenues for privately held companies are statistical evaluations.
MRS. Fields' Original Cookies's annual revenues are $10-$50 million (see exact revenue data) and has 100-500 employees. It is classified as operating in the Food Manufacturing industry.
Note: MRS. Fields' Original Cookies's revenues are gauged from an analysis of company filings.
MRS. Fields' Original Cookies's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
MRS. Fields' Original Cookies Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit
Trademark Applications
Trademark applications show the products and services that MRS. Fields' Original Cookies is developing and marketing.
MRS. Fields' Original Cookies doesn't have any recent trademark applications, indicating MRS. Fields' Original Cookies is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
DEBBI FIELDS Cosmetics, make-up, perfume, cologne, soaps, essential oils, deodorant, lotions, body creams, body powders, shower gels, bath salts, bath oils, bath foam, shampoo, non-medicated hair care preparations, dentifrices, and shaving cream, foam and gel; laundry bleach and laundry detergent, all purpose cleaning preparations, floor polish, furniture polish, and scouring powders and liquids
12/17/2003
QUICK SERVICE IMPULSE SOLUTIONS FRANCHISE SERVICES, NAMELY, OFFERING TECHNICAL ASSISTANCE IN THE ESTABLISHMENT AND/OR OPERATION OF RESTAURANTS
02/25/2000
QSI SOLUTIONS RETAIL STORE SERVICES FEATURING BAKED GOODS AND SNACK FOODS
10/25/1999
See all trademarks and details in the Full Report.
Recession Risk
Determine whether MRS. Fields' Original Cookies grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof MRS. Fields' Original Cookies is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of MRS. Fields' Original Cookies's Largest Competitors
A competitive analysis shows these companies are in the same general field as MRS. Fields' Original Cookies, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to MRS. Fields' Original Cookies.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
Future Competition: MRS. Fields' Original Cookies's Fastest Growing Competitors
These companies are in the same general field as MRS. Fields' Original Cookies and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.