Note: OptimizeRx's revenues are gauged from an analysis of company filings.
OptimizeRx has actively raised capital from investors. These investors may include private investors, venture capital firms, or other investment vehicles.
May 11, 2018
Complete list of funding rounds and total amounts in the Company Report
OptimizeRx's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
OptimizeRx Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that OptimizeRx is developing and marketing.
OptimizeRx doesn't have any recent trademark applications, indicating OptimizeRx is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
VOUCHERDVM Promoting the sale of pharmaceuticals of others by disseminating information concerning pharmaceuticals to physicians via the Internet; business consulting relating to facilitating the prescription and distribution of pharmaceutical samples by physicians via the Internet
OPTIMIZEHR Business consulting in the field of electronic health records, namely, facilitating, developing, launching, and implementing advertising and promotional campaigns for others to be distributed with electronic health records; business marketing consultation, namely, promoting the goods and services of others through advertising and promotional campaigns distributed with electronic health records
OPRX Downloadable computer software providing electronic pharmaceutical discount coupons, pharmaceutical sample vouchers, prescription savings programs, prescription trial programs, co-pay coupons, electronic patient support tools, pharmaceutical safety information, patient education materials, patient access to drug adherence and savings programs, scheduling of appointments between health care sales representatives and health care providers, pharmaceutical sales representative information, identification of drug formulary coverage, identification of drugs for treating conditions, prescription drug search databases, electronic drug prescriptions, pharmaceutical coupon redemption tracking, pharmaceutical sample tracking, and practice workflow management
Patent applications show OptimizeRx's intellectual property,
its current capabilities and future direction.
OptimizeRx has applied for 2 patents since 2009.
OptimizeRx's most recent patent was filed in September 2013 for Method And System For Promoting Medications.A method for promoting prescription medication, comprising: receiving, by an electronic prescribing application, a request for information regarding a medication from a healthcare provider; retrieving information for a given medication which satisfies the request, where the retrieved information includes an indicia of a financial incentive associated with the given medication; presenting the given medication, along with the indicia, on a display; receiving an indication that the given medication is to be prescribed to a patient by the healthcare provider; requesting information regarding the financial incentive from a server; receiving the information regarding the financial incentive from the server; presenting the information regarding the financial incentive on the display; and sending a prescription for the given medication electronically to a pharmacy, where the prescription includes a portion of the information regarding the financial incentive.
Complete list of patent applications
Determine whether OptimizeRx grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof OptimizeRx is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Competition: OptimizeRx vs. Largest Competitors
A competitive analysis shows these companies are in the same general field as OptimizeRx, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to OptimizeRx.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as OptimizeRx and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.