Perfumania Holdings's annual revenues are $100-$500 million (see exact revenue data) and has 500-1,000 employees. It is classified as operating in the Cosmetics, Beauty Supplies & Perfume Stores industry.
Note: Perfumania Holdings's revenues are gauged from an analysis of company filings.
Trademark applications show the products and services that Perfumania Holdings is developing and marketing.
Perfumania Holdings's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
PERFUMANIA EXPRESS Retail store services featuring fragrances; Retail store services featuring fragrances provided via kiosks, fixtures and shelving within other retail outlets; Pop-up retail store services featuring fragrances
BEAUTY BOX Retail store services featuring Cosmetics and Fragrances; On-line retail store services featuring Cosmetics and Fragrances
JEROME MOMENTS body splash; hand soap; shampoo; shower gel; bubble bath and body lotion
Determine whether Perfumania Holdings grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Perfumania Holdings is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Perfumania Holdings's Largest Competitors
A competitive analysis shows these companies are in the same general field as Perfumania Holdings, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Perfumania Holdings.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Perfumania Holdings and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.