Note: Serta Simmons Bedding's revenues are gauged from an analysis of company filings.
Serta Simmons Bedding's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
Serta Simmons Bedding Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that Serta Simmons Bedding is developing and marketing.
Serta Simmons Bedding doesn't have any recent trademark applications, indicating Serta Simmons Bedding is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
SLEEP SUMMIT Retail store services featuring mattresses and bedding products
TRANSFORM YOUR SLEEP Electronic devices for identifying an individual's sleep patterns for the purpose of improving quality of sleep, not for medical use; downloadable software in the nature of a mobile application for use in identifying and monitoring an individual's sleep patterns for the purpose of improving quality of sleep
MAKE YOUR BED A SMART BED Electronic devices for identifying an individual's sleep patterns for the purpose of improving quality of sleep, not for medical use
Determine whether Serta Simmons Bedding grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Serta Simmons Bedding is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Serta Simmons Bedding's Largest Competitors
A competitive analysis shows these companies are in the same general field as Serta Simmons Bedding, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Serta Simmons Bedding.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
Future Competition: Serta Simmons Bedding's Fastest Growing Competitors
These companies are in the same general field as Serta Simmons Bedding and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.