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Company Profiles: Revenue, Growth, Competition

SERTA SIMMONS BEDDING Revenue, Growth & Competitor Profile

DBA NATIONAL BEDDING COMPANY
DBA NATIONAL BEDDING COMPANY, LLC D/B/A SERTA NATIONAL
DBA SERTA MATTRESS COMPANY
DBA SERTA NATIONAL
Last updated:

Company Awards

Fast Growing
Fastest Growing
Big Fish
Big Fish
Brain Power (IP)
Patent/Trademark IP
 

Company Profile & Annual Report for Serta Simmons Bedding

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Serta Simmons Bedding Fast Facts

RevenueOver $500 million    See Exact Annual Revenue
EmployeesOver 1,000Exact Company Size
Primary Industry337 Furniture Manufacturing
Address2451 Industry Avenue
Doraville, GA 30360

Note: Revenues for privately held companies are statistical evaluations.


Serta Simmons Bedding's annual revenues are over $500 million (see exact revenue data) and has over 1,000 employees. It is classified as operating in the Furniture Manufacturing industry.


Serta Simmons Bedding's Annual Report & Profile shows critical firmographic facts:
  • What is the company's size? (Annual sales and employees)
  • What industry is the company in?

Serta Simmons Bedding Annual Revenue and Growth Rate

Serta Simmons Bedding Revenue Est.
($ Million)
Growth Rate (%)# Employees
2018 Details in Premium Report
2017
2016
2015
2014
2013
2012


1-Year Growth Rate:
3-Year Growth Rate (CAGR):
Premium Report

Note: Serta Simmons Bedding's revenues are gauged from an analysis of company filings.



Serta Simmons Bedding's Income Statement (based on Industry Averages)

$ Millions
(Industry Average)
Serta Simmons Bedding Revenue (Sales) Serta Simmons Bedding Premium Report
Cost of Goods Sold
Gross Profit

Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit
 


Trademark Applications

Trademark applications show the products and services that Serta Simmons Bedding is developing and marketing. Serta Simmons Bedding doesn't have any recent trademark applications, indicating Serta Simmons Bedding is focusing on its existing business rather than expanding into new products and markets. Trademarks may include brand names, product names, logos and slogans.

Trademark Date
SLEEP SUMMIT
Retail store services featuring mattresses and bedding products
08/30/2017
TRANSFORM YOUR SLEEP
Electronic devices for identifying an individual's sleep patterns for the purpose of improving quality of sleep, not for medical use; downloadable software in the nature of a mobile application for use in identifying and monitoring an individual's sleep patterns for the purpose of improving quality of sleep
04/25/2017
MAKE YOUR BED A SMART BED
Electronic devices for identifying an individual's sleep patterns for the purpose of improving quality of sleep, not for medical use
02/16/2017

See all trademarks and details in the Full Report.


Recession Risk

Determine whether Serta Simmons Bedding grew or shrank during the last recession. This is useful in estimating the financial strength and credit risk of the company. Compare how recession-proof Serta Simmons Bedding is relative to the industry overall. While a new recession may strike a particular industry, measuring the industry and company's robustness during the last recession estimates its ability to weather future recessions.



Market Share of Serta Simmons Bedding's Largest Competitors

A competitive analysis shows these companies are in the same general field as Serta Simmons Bedding, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company HeadquartersRevenue ($ MM)
STEELCASEGrand Rapids, MI100 
ASHLEY FURNITURE INDUSTRIESArcadia, WI83 
HUFCORJanesville, WI51 
LA-Z-BOYMonroe, MI47 
SERTA SIMMONS BEDDINGDoraville, GA34 
NORCRAFT COMPANIESEagan, MN26 
HERMAN MILLERZeeland, MI24 
UNITED FURNITURE INDUSTRIESTupelo, MS22 
ETHAN ALLEN RETAILDanbury, CT20 




Nearby Competitors

These companies are similar in business line and location to Serta Simmons Bedding. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company HeadquartersRevenue ($ MM)
SERTA SIMMONS BEDDINGDoraville, GA100 
CORPORATE ENVIRONMENTS OF GEORGIAAtlanta, GA1 
KWALUAtlanta, GA1 
COLGATE MATTRESS ATLANTAAtlanta, GA0 
SIMMONS CARIBBEAN BEDDINGAtlanta, GA0 
NORTHSIDE CABINETAtlanta, GA0 




Future Competition: Serta Simmons Bedding's Fastest Growing Competitors

These companies are in the same general field as Serta Simmons Bedding and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

CompanyRevenue ($ MM)
Serta Simmons Bedding Competitors