W. W. Norton's Annual Report & Profile shows critical firmographic facts:
What is the company's size? (Annual sales and employees)
What industry is the company in?
W. W. Norton has actively raised capital from investors. These investors may include private investors, venture capital firms, or other investment vehicles.
October 25, 2011
Complete list of funding rounds and total amounts in the Company Report
Trademark applications show the products and services that W. W. Norton is developing and marketing.
W. W. Norton doesn't have any recent trademark applications, indicating W. W. Norton is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
LIVERIGHT Fiction books on a variety of topics; Non-fiction books on a variety of topics
Determine whether W. W. Norton grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof W. W. Norton is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of W. W. Norton's Largest Competitors
A competitive analysis shows these companies are in the same general field as W. W. Norton, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to W. W. Norton.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
Future Competition: W. W. Norton's Fastest Growing Competitors
These companies are in the same general field as W. W. Norton and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.