Note: Zimmer's revenues are gauged from an analysis of company filings.
Trademark applications show the products and services that Zimmer is developing and marketing.
Zimmer's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
CONFLOW bone cement for medical, surgical and orthopedic purposes
FLEXION FILL orthopedic implants composed of artificial materials and surgical instruments used in association therewith; surgical apparatus and instruments; extended implant surface sold as an integral component of orthopedic implants composed of artificial materials
THE POWER TO PERSONALIZE orthopedic implants composed of artificial materials and surgical instruments used in association therewith
Determine whether Zimmer grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Zimmer is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
A competitive analysis shows these companies are in the same general field as Zimmer, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are in the same general field as Zimmer and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.