Advertising & Public Relations Industry
Advertising & Public Relations Market Share: Largest Companies in the Advertising & Public Relations Industry
||Headquarters||Revenue ($ MM)|
|INTERPUBLIC GROUP OF COMPANIES (NYSE: IPG)||New York, NY||100 |
|WPP GROUP USA||New York, NY||80 |
|MMS USA HOLDINGS||Chicago, IL||75 |
|OMNICOM BENEFITS||New York, NY||50 |
|AEGIS MEDIA AMERICAS||New York, NY||33 |
|OMNICOM GROUP (NYSE: OMC)||New York, NY||26 |
|FANATICS RETAIL GROUP FULFILLMENT||Jacksonville, FL||15 |
|HOTEL ASSOCIATION OF WASHINGTON D.C.||Washington, DC||11 |
|TARGET MARKETING SERVICES||Guaynabo, PR||9 |
|HGS USA||Peoria, IL||8 |
|HAVAS NORTH||New York, NY||8 |
|LAMAR MEDIA (NASDAQ: LAMR)||Baton Rouge, LA||8 |
This is a list of the largest companies active in the Advertising & Public Relations industry. This differs from market share in the following example:
One business with revenues of $100 million generates 10% of its business from the Advertising & Public Relations industry. A second firm, with revenues of $20 million, generates all of its business from this industry. In our list, we show the businesses having revenues of $100 million and $20 million, respectively. However, the market share would compare the $10 million in industry-specific revenue to the $20 million: the second company has twice the market share even though it is "smaller" in size.
Additional Companies Operating in the Advertising & Public Relations Industry
Growth: Fastest Growing Advertising & Public Relations Companies
A list of competitors in the Advertising & Public Relations industry that are rapidly expanding. Businesses may grow organically or through acquisition.
Typically, small or midsized companies are in "growth" mode and can expand more rapidly. However, large businesses may have the strategy and financial capabilities to scale rapidly.
Businesses that employ a "roll-up" strategy make multiple acquisitions of smaller businesses to form a single large corporation that controls a greater market share than its competitors and benefits from economies of scale.
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Small Business Financing
Small businesses that have received financing may expand soon. Financing may be required for capital-intensive investments, such as real estate or equipment purchases. Advertising & Public Relations businesses may use the financing to cover startup expenses or the costs of hiring new employees.
Loans differ from equity investments in the level of risk that is expected: loans frequently have collateral either directly or implicitly through the business or the owners that ensure repayment. Equity investment has the possibility for much greater returns, but offers no guarantee the principle will be repaid. Convertible securities combine the two concepts, but is used by private-equity firms rather than main street startups.
These Advertising & Public Relations companies are actively raising capital from venture capital firms, private equity, or other investors. Businesses with venture funding generally
have higher growth prospects, either through bringing new concepts to market, using innovative business practices, or savvy management.