Note: AK Steel's revenues are gauged from an analysis of company filings.
Trademark applications show the products and services that AK Steel is developing and marketing.
AK Steel doesn't have any recent trademark applications, indicating AK Steel is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
FORMTUBE Formable steel tubing
NEXTUBE Steel tubes made from third generation carbon advanced high strength steel for structural use in automotive, heavy truck, ATV, and fitness industries
Determine whether AK Steel grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof AK Steel is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
A competitive analysis shows these companies are in the same general field as AK Steel, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
Future Competition: AK Steel's Fastest Growing Competitors
These companies are in the same general field as AK Steel and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.