Benefit Cosmetics is classified as operating in the Cosmetics, Beauty Supplies & Perfume Stores industry, NAICS Code 44612.
Trademark Applications
Trademark applications show the products and services that Benefit Cosmetics is developing and marketing.
Benefit Cosmetics's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
BADGAL HYPELINER Cosmetics; Eye make-up
01/23/2024
HYPESTICK Cosmetics; Lipstick
07/12/2023
MIGHTY FINE Eyebrow cosmetics
07/12/2023
See all trademarks and details in the Full Report.
Market Share of Benefit Cosmetics's Largest Competitors
A competitive analysis shows these companies are in the same general field as Benefit Cosmetics, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Benefit Cosmetics.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Benefit Cosmetics and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.