Better Holdco Revenue, Growth & Competitor Profile

DBA BETTER MORTGAGE CORPORATION

Company Profile & Annual Report for Better Holdco

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Better Holdco Fast Facts

Revenue	$10 - $100 million    See Exact Annual Revenue
Employees	500 - 1,000Exact Company Size
Primary Industry	522291 Consumer Lending
Address	175 Greenwich Street 57th Floor New York, NY 10007

Note: Revenues for privately held companies are statistical evaluations.


Better Holdco's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
  • Better Holdco's annual revenues are $10 - $100 million (see exact revenue data)
• What industry is the company in?
  • Better Holdco is classified as operating in the Consumer Lending industry, NAICS Code 522291.

Better Holdco Annual Revenue and Growth Rate

Better Holdco	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2023	$10 - $100 million Details in Premium Report
2022
2021
2020
2019

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Better Holdco's revenues are gauged from an analysis of company filings.

Better Holdco's Income Statement (based on Industry Averages)

Better Holdco P&L	$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit

Trademark Applications

Trademark applications show the products and services that Better Holdco is developing and marketing. Better Holdco's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets. Trademarks may include brand names, product names, logos and slogans.

Trademark	Date
BETTER DUO Real estate marketing services; Real estate advertising services; Real estate consultancy; Providing information in the field of real estate; Real estate agency services; Residential real estate agency services; Mortgage brokerage; Mortgage financing services; Providing an online non-downloadable computer software platform featuring technology that enables consumers to be matched with real estate agents and mortgage services; Mortgage compliance consulting services concerning financial requirements for mortgages for mortgage lenders and servicers and mortgage brokers; Mortgage services, namely, buyer pre-qualification of mortgages for mortgage brokers and banks	10/23/2023
LOOK BEFORE YOU LOCK Mortgage banking; Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans; Mortgage lending; Mortgage refinancing; Financial services, namely, mortgage refinancing; Financing and loan services; Preparation of quotes for mortgage and home equity loan cost estimation purposes; Providing information in the fields of mortgage lending and home equity lending; Home equity loans; Real estate title insurance underwriting services; Real estate consultancy; Providing information in the field of real estate; Real estate agency services; Residential real estate agency services; Real estate appraisal; Real estate escrow services; Real estate acquisition services; Real estate brokerage; Real estate listing; Real estate financing services; Real estate title insurance underwriting and settlement services; Real estate title insurance settlement services; Providing information in the fields of home equity lending; Online real estate lending services, namely, arranging of mortgage loans via the internet; Credit and loan services; Loan financing; Credit card and debit card services, namely, credit card and debit card transaction processing services and credit and debit card payment processing services	05/31/2022
BETTER CASH OFFER Mortgage financing services; Real estate lending services; Financing services; Real estate agency services	05/02/2022

See all trademarks and details in the Full Report.

Market Share of Better Holdco's Largest Competitors

A competitive analysis shows these companies are in the same general field as Better Holdco, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
SYNCHRONY FINANCIAL	Stamford, CT	100
SOCIAL FINANCE	San Francisco, CA	29
TITLEMAX OF GEORGIA	Savannah, GA	29
UPSTART NETWORK	San Mateo, CA	26
ADVANCE AMERICA CASH ADVANCE CENTERS	Spartanburg, SC	23
MARINER FINANCE	Baltimore, MD	22
ENOVA INTERNATIONAL	Chicago, IL	21
PROG HOLDINGS	Draper, UT	21
SECURITY GROUP	Spartansburg, SC	21

Nearby Competitors

These companies are similar in business line and location to Better Holdco. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
FITCH GROUP	New York, NY	100
MONEYLION	New York, NY	50
AXA GROUP OPERATIONS AMERICAS	New York, NY	46
STRATEGIC FUNDING SOURCE INC. DBA KAPITUS	New York, NY	46
MERIDIAN CAPITAL GROUP	New York, NY	41
ROSENTHAL & ROSENTHAL	New York, NY	21

Future Competition: Better Holdco's Fastest Growing Competitors

These companies are in the same general field as Better Holdco and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)