Note: Brookdale Senior Living's revenues are gauged from an analysis of company filings.
Trademark applications show the products and services that Brookdale Senior Living is developing and marketing.
Brookdale Senior Living's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
BROOKDALE AT HOME Home-visit nursing care; healthcare services provided to persons in their homes via nurses
BROOKDALE HEALTH + Healthcare services provided to residents of an assisted living center, retirement living center or in their residence via partner physicians and nurse practitioners
BROOKDALE HEALTHPLUS Healthcare services provided to residents of an assisted living center, retirement living center or in their residence via partner physicians and nurse practitioners
Determine whether Brookdale Senior Living grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Brookdale Senior Living is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Brookdale Senior Living's Largest Competitors
A competitive analysis shows these companies are in the same general field as Brookdale Senior Living, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Brookdale Senior Living.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Brookdale Senior Living and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.