Note: Culligan Soft Water Service's revenues are gauged from an analysis of company filings.
Culligan Soft Water Service's Income Statement (based on Industry Averages)
Culligan Soft Water Service P&L
$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
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Advertising
Salaries and wages
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Total Operating Expenses
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EBIT (Earnings Before Interest and Taxes)
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Market Share of Culligan Soft Water Service's Largest Competitors
A competitive analysis shows these companies are in the same general field as Culligan Soft Water Service, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Culligan Soft Water Service.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
Future Competition: Culligan Soft Water Service's Fastest Growing Competitors
These companies are in the same general field as Culligan Soft Water Service and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.