Note: First Alliance Home Mortgage's revenues are gauged from an analysis of company filings.
First Alliance Home Mortgage's Income Statement (based on Industry Averages)
First Alliance Home Mortgage P&L
$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit
Trademark Applications
Trademark applications show the products and services that First Alliance Home Mortgage is developing and marketing.
First Alliance Home Mortgage doesn't have any recent trademark applications, indicating First Alliance Home Mortgage is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
A home mortgage services, namely, home mortgage lending services
01/11/2017
FIRST ALLIANCE HOME MORTGAGE Home mortgage services, namely, home mortgage lending services
01/14/2008
See all trademarks and details in the Full Report.
Market Share of First Alliance Home Mortgage's Largest Competitors
A competitive analysis shows these companies are in the same general field as First Alliance Home Mortgage, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to First Alliance Home Mortgage.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
Future Competition: First Alliance Home Mortgage's Fastest Growing Competitors
These companies are in the same general field as First Alliance Home Mortgage and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.