Fitbit Revenue, Growth & Competitor Profile

Company Profile & Annual Report for Fitbit

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Fitbit Fast Facts

Revenue	$100 - $500 million    See Exact Annual Revenue
Employees	N/AExact Company Size
Primary Industry	812 Personal & Laundry Services
Additional NAICS Codes	4236 Electrical & Electronic Goods Merchant Wholesalers
Address	199 Fremont St Fl 14 San Francisco, CA 94105

Note: Revenues for privately held companies are statistical evaluations.


Fitbit's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
  • Fitbit's annual revenues are $100 - $500 million (see exact revenue data)
• What industry is the company in?
  • Fitbit is classified as operating in the Personal & Laundry Services industry, NAICS Code 812.

Fitbit Annual Revenue and Growth Rate

Fitbit	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2023	$100 - $500 million Details in Premium Report
2022
2021
2020
2019

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Fitbit's revenues are gauged from an analysis of company filings.

Fitbit's Income Statement (based on Industry Averages)

Fitbit P&L	$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit

Trademark Applications

Trademark applications show the products and services that Fitbit is developing and marketing. Fitbit doesn't have any recent trademark applications, indicating Fitbit is focusing on its existing business rather than expanding into new products and markets. Trademarks may include brand names, product names, logos and slogans.

Trademark	Date
FITBIT SENSE computer hardware; personal electronic devices used to track goals and statistics for fitness, health and wellness; wearable activity trackers; smartwatches; portable digital electronic devices for recording, organizing, transmitting, manipulating, reviewing, and receiving text, data, audio, image; wearable electronic devices, namely, watches, bracelets, and wristbands that are comprised of software that communicates data to personal digital assistants, smart phones, and personal computers through Internet websites and other computer and electronic communication networks; wearable digital electronic devices comprised primarily of software for alerts, messages, emails, and reminders, and for recording, organizing, transmitting, manipulating, reviewing, and receiving text, data, audio, image, and display screens; sound reproducing apparatus; global positioning system (GPS) navigation devices; cables, namely, electric charging cables; pedometers; altimeters; downloadable computer software for measuring, analyzing, monitoring, processing, displaying, storing and transmitting biometric data relating to a user's stress level for stress detection and stress management purposes; downloadable computer software for alerts, messages, emails, and reminders, and for recording, organizing, transmitting, manipulating, reviewing, and receiving text, data, audio, image; computer software that is downloadable and sold installed as a component on mobile devices for use in contactless transactions with retailers, merchants, and vendors via mobile devices used to process payments; computer operating system programs sold installed as a component on wearable electronic devices; downloadable computer application software for smartphones and mobile devices in the fields of fitness and exercise featuring personal training services, coaching, workouts and fitness; computer peripheral equipment for use with smartwatches, namely, smartwatch bands and smartwatch straps; electric sensors for scientific use to be worn by a human to gather human biometric data; downloadable computer software for monitoring, processing, displaying, storing and transmitting data relating to a user's physical activity; downloadable computer software for managing information regarding tracking, compliance and motivation with a health and fitness program; computer hardware for use in measuring heart rhythm; computer hardware for use in taking electrocardiograms	08/26/2020
IT ALL FITS TOGETHER Healthcare services; healthcare services, namely, services to enable effective management of one or more chronic conditions; healthcare services, namely, wellness and prevention programs, healthcare management programs, disease management programs and medical condition management programs; providing healthcare management services, namely, chronic care management; providing health coaching services in the nature of health counseling; providing wellness services, namely, personal assessments, personalized routines, maintenance schedules, and counseling; providing information in the fields of health, wellness, and nutrition; providing advice in the fields of health, wellness, and nutrition; individual health assessment services; providing healthcare and wellness services, namely, personal assessments, personalized routines, maintenance schedules, fitness evaluations, and counseling; providing personal lifestyle wellness evaluation and consultation; health counseling; counseling services in the fields of health, nutrition, and wellness, namely, personalized health coaching in the nature of health consultation and behavior change support; providing educational information about healthcare for wellness program coordinators; corporate wellness services, namely, providing assistance and consultation to corporate clients to help their employees make health, fitness, wellness and nutritional changes in their daily living to improve health in the nature of wellness and health-related consulting services; consulting services in the field of health	05/27/2020
ACTIVE ZONE MINUTES Downloadable computer software for measuring, sharing, storing and analyzing fitness and health information, goals, and activities; downloadable computer software for use with multifunctional electronic devices for the purpose of detecting and tracking a user's exercise intensity; downloadable computer software for the purpose of motivating users to reach exercise goals and sending alerts and notifications about achieving those goals	03/31/2020

See all trademarks and details in the Full Report.

Market Share of Fitbit's Largest Competitors

A competitive analysis shows these companies are in the same general field as Fitbit, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
CINTAS	Mason, OH	100
UPBOUND GROUP	Plano, TX	85
DENTAL EXPRESS STAFFING	Wilton, WI	59
SCI SHARED RESOURCES	Houston, TX	53
TEAM PUBLIC CHOICES	San Diego, CA	50
UNIFIRST	Richmond, VA	47
TRION SOLUTIONS	Troy, MI	45
SERVICE CORPORATION INTERNATIONAL	Houston, TX	40
PLUS COMPANY U.S.	San Francisco, CA	33

Nearby Competitors

These companies are similar in business line and location to Fitbit. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
PLUS COMPANY U.S.	San Francisco, CA	100
FITBIT	San Francisco, CA	7
FUTURE RESEARCH	San Francisco, CA	2
BOLD NORTH AMERICA	San Francisco, CA	2
MPPR ASSOCIATES LLC A CALIFORNIA	San Francisco, CA	1
TIERRA GROUP	San Francisco, CA	1

Future Competition: Fitbit's Fastest Growing Competitors

These companies are in the same general field as Fitbit and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)