Fresh & Easy is classified as operating in the Grocery Wholesalers industry, NAICS Code 4244.
Market Share of Fresh & Easy's Largest Competitors
A competitive analysis shows these companies are in the same general field as Fresh & Easy, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Fresh & Easy.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Fresh & Easy and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.