Harley Davidson Revenue, Growth & Competitor Profile

DBA Harley-Davidson Motor Company
DBA HARLEY-DAVIDSON MOTOR COMPANY GROUP LLC
DBA LIVEWIRE EV, LLC

Company Profile & Annual Report for Harley Davidson

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Harley Davidson Fast Facts

Revenue	Over $500 million    See Exact Annual Revenue
Employees	Over 1,000Exact Company Size
Primary Industry	3361 Motor Vehicle Manufacturing
Additional NAICS Codes	336 Transportation Equipment Manufacturing 336991 Motorcycle, Bicycle & Parts Manufacturing
Address	3700, West Juneau Avenue Milwaukee, WI 53208

Harley Davidson's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
  • Harley Davidson's annual revenues are Over $500 million (see exact revenue data)
• What industry is the company in?
  • Harley Davidson is classified as operating in the Motor Vehicle Manufacturing industry, NAICS Code 3361.

Harley Davidson is a publicly traded company on NYQ using the ticker symbol HOG. Detailed information on company financials and operating reports can be found here: NYQ: HOG

Harley Davidson Annual Revenue and Growth Rate

Harley Davidson	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2023	Over $500 million Details in Premium Report
2022
2021
2020
2019

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Harley Davidson's revenues are gauged from an analysis of company filings.

Trademark Applications

Trademark applications show the products and services that Harley Davidson is developing and marketing. Harley Davidson's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets. Trademarks may include brand names, product names, logos and slogans.

Trademark	Date
H.O.G. RIDE 365 Contest and incentive award programs designed to reward and recognize program participants that ride motorcycles	01/23/2024
HOMECOMING Organizing, arranging, and conducting motorcycle related social entertainment events	10/26/2023
MAKE EVERY SECOND COUNT Motorcycles and structural parts therefor	08/11/2023

See all trademarks and details in the Full Report.

Market Share of Harley Davidson's Largest Competitors

A competitive analysis shows these companies are in the same general field as Harley Davidson, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
TESLA	Fremont, CA	100
GENERAL MOTORS	Detroit, MI	95
UAW-FORD VOLUNTARY EMPLOYEES BENEFICIARY ASSOCIATION TRUST FUND	Detroit, MI	63
FCA US	Auburn Hills, MI	59
AMERICAN HONDA MOTOR	Marysville, OH	45
HONDA NORTH AMERICA	Marysville, OH	37
RIVIAN	Plymouth, MI	19
NISSAN NORTH AMERICA	Franklin, TN	18

Nearby Competitors

These companies are similar in business line and location to Harley Davidson. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
JOHNSON CONTROLS	Milwaukee, WI	100
REV GROUP	Milwaukee, WI	57
HARLEY DAVIDSON	Milwaukee, WI	32
AUTO TRANSTECH	Milwaukee, WI	1
TRUMPET HOLDINGS	Milwaukee, WI	1
ST. FRANCIS CONVENT	Saint Francis, WI	0
TALGO	Milwaukee, WI	0
RES MANUFACTURING	Milwaukee, WI	0
SEDIA	Milwaukee, WI	0
WAREHOUSE TRANSPORT SERVICES	Milwaukee, WI	0

Future Competition: Harley Davidson's Fastest Growing Competitors

These companies are in the same general field as Harley Davidson and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)