HARTE HANKS Revenue, Growth & Competitor Profile

DBA HARTE-HANKS DATA TECHOLOGIES, INC.
DBA HARTE-HANKS DIRECT MARKETING
DBA TRILLIUM SOFTWARE

Company Profile & Annual Report for Harte Hanks

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Harte Hanks Fast Facts

Revenue	Over $500 million    See Exact Annual Revenue
Employees	Over 1,000Exact Company Size
Primary Industry	5418 Advertising & Public Relations
Additional NAICS Codes	51121 51821 Data Centers & Hosting Services 54181 Advertising Agencies 561422 Telemarketing Bureaus & Contact Centers
Address	2800 Wells Branch Parkway Austin, TX 78728 harte-hanks.com

Harte Hanks's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
• What industry is the company in?

Harte Hanks is a publicly traded company on NYQ using the ticker symbol HHS. Detailed information on company financials and operating reports can be found here: NYQ: HHS

Harte Hanks Annual Revenue and Growth Rate

Harte Hanks	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2021	Details in Premium Report
2020
2019
2018
2017

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Harte Hanks's revenues are gauged from an analysis of company filings.

Investor Activity

Harte Hanks has actively raised capital from investors. These investors may include private investors, venture capital firms, or other investment vehicles.

Date	Investors	Percent Raised	Target Size
February 14, 2018	1	100%	$10 MM
Complete list of funding rounds and total amounts in the Company Report

Trademark Applications

Trademark applications show the products and services that Harte Hanks is developing and marketing. Harte Hanks's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets. Trademarks may include brand names, product names, logos and slogans.

Trademark	Date
AUDIENCE FINDER Marketing services	07/19/2022
NOTHING BUT THE CUSTOMER Training in the area of direct marketing; custom training and classes in the areas of direct marketing, database marketing and computer software	03/30/2021
HARTE HANKS THE CUSTOMER COMPANY Training in the area of direct marketing; custom training and classes in the areas of direct marketing, database marketing and computer software	02/05/2021

See all trademarks and details in the Full Report.

Recession Risk

Determine whether Harte Hanks grew or shrank during the last recession. This is useful in estimating the financial strength and credit risk of the company. Compare how recession-proof Harte Hanks is relative to the industry overall. While a new recession may strike a particular industry, measuring the industry and company's robustness during the last recession estimates its ability to weather future recessions.

Market Share of Harte Hanks's Largest Competitors

A competitive analysis shows these companies are in the same general field as Harte Hanks, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
HOME BUILDERS ASSOCIATION OF SOUTH CAROLINA	Columbia, SC	100
GEORGIA PHARMACY ASSOCIATION	Sandy Springs, GA	25
OMNICOM GROUP	New York, NY	21
INTERPUBLIC GROUP OF COMPANIES	New York, NY	18
HARTE HANKS	Austin, TX	18
BDS MARKETING	Irvine, CA	18
MMS USA HOLDINGS	Chicago, IL	15
WPP GROUP USA	New York, NY	14
JB AT RIVER NORTH	Chicago, IL	8

Nearby Competitors

These companies are similar in business line and location to Harte Hanks. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
HARTE HANKS	Austin, TX	100
TOP GLOBAL	Austin, TX	2
RESIGNATION HOLDINGS	Austin, TX	1
GADDIS PARTNERS	Austin, TX	1
PROOF ADVERTISING	Austin, TX	1
MJ MANAGEMENT	Austin, TX	0

Future Competition: Harte Hanks's Fastest Growing Competitors

These companies are in the same general field as Harte Hanks and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)