Note: Heartland's revenues are gauged from an analysis of company filings.
Heartland's Income Statement (based on Industry Averages)
Heartland P&L
$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit
Trademark Applications
Trademark applications show the products and services that Heartland is developing and marketing.
Heartland's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
EXTERITY Snow removal and de-icing for commercial properties; providing exterior cleaning and maintenance services for commercial properties, namely, providing power washing parking lot sweeping, pest control for commercial buildings; Irrigation system maintenance and repair services, namely, start-ups, wet checks, and seasonal shut down
03/08/2023
H Providing snow and ice treatment and removal services for commercial properties; installation and maintenance of irrigation systems
11/20/2017
See all trademarks and details in the Full Report.
Market Share of Heartland's Largest Competitors
A competitive analysis shows these companies are in the same general field as Heartland, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Heartland.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Heartland and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.