Honest Revenue, Growth & Competitor Profile

Company Profile & Annual Report for Honest

Access the complete profile.

Honest Fast Facts

Revenue	$10 - $100 million    See Exact Annual Revenue
Employees	100 - 500Exact Company Size
Primary Industry	451 Sporting Goods, Hobby, Book & Music Stores
Address	12130 Millennium Ste 500 Los Angeles, CA 90094

Note: Revenues for privately held companies are statistical evaluations.


Honest's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
  • Honest's annual revenues are $10 - $100 million (see exact revenue data)
• What industry is the company in?
  • Honest is classified as operating in the Sporting Goods, Hobby, Book & Music Stores industry, NAICS Code 451.

Honest Annual Revenue and Growth Rate

Honest	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2023	$10 - $100 million Details in Premium Report
2022
2021
2020
2019

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Honest's revenues are gauged from an analysis of company filings.

Honest's Income Statement (based on Industry Averages)

Honest P&L	$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit

Investor Activity

Honest has actively raised capital from investors. These investors may include private investors, venture capital firms, or other investment vehicles.

Date	Investors	Percent Raised	Target Size
October 13, 2017	20	90%	$75 MM
Complete list of funding rounds and total amounts in the Company Report

Trademark Applications

Trademark applications show the products and services that Honest is developing and marketing. Honest's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets. Trademarks may include brand names, product names, logos and slogans.

Trademark	Date
HONEST HYDROGEL cosmetic creams for skin care; facial cleaners; facial creams; facial lotions; sunscreen creams; eye creams and gels; body care preparations, namely, body sprays, body oils, body creams, eye creams and gels, facial cleaners, body scrubs, facial creams, liquid soaps, body lotion; moisturizing preparations for the skin; non-medicated skin care preparations, namely, moisturizers and toners for skin	09/01/2023
CLEAN CONSCIOUS disinfectant bathroom cleaners; vitamins; disposable swim pants and disposable training pants; baby diapers; disposable baby diapers	06/13/2023
CLEAN CONSCIOUS DIAPERS babies' diapers	09/08/2022

See all trademarks and details in the Full Report.

Market Share of Honest's Largest Competitors

A competitive analysis shows these companies are in the same general field as Honest, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
TOYS R US	Parsippany, NJ	100
DICK'S CLOTHING & SPORTING GOODS	Coraopolis, PA	78
BASS PRO GROUP	Springfield, MO	70
ACADEMY	Katy, TX	58
HOBBY LOBBY STORES	Oklahoma City, OK	52
RECREATIONAL EQUIPMENT	Sumner, WA	39
JO-ANN STORES	Hudson, OH	26
GUITAR CENTER STORES	Westlake Village, CA	24
SPORTSMAN'S WAREHOUSE	West Jordan, UT	20

Nearby Competitors

These companies are similar in business line and location to Honest. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
AJU HOTEL DTLA	Los Angeles, CA	100
HOUSE OF INTUITION	Los Angeles, CA	17
TENTHOUSAND PROJECTS	Los Angeles, CA	13
FA WORLD ENTERTAINMENT	Los Angeles, CA	11
CMH RECORDS	Los Angeles, CA	11
LOUIS CASTEL AMERICA	Los Angeles, CA	10

Future Competition: Honest's Fastest Growing Competitors

These companies are in the same general field as Honest and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)