Note: johnnie-O's revenues are gauged from an analysis of company filings.
johnnie-O has actively raised capital from investors. These investors may include private investors, venture capital firms, or other investment vehicles.
January 23, 2019
Complete list of funding rounds and total amounts in the Company Report
johnnie-O's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
johnnie-O Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that johnnie-O is developing and marketing.
johnnie-O's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
THE 19TH SOLE Footwear; Shoes
JOHNNIE-EAU Body wash; Cologne; Deodorant for personal use; Deodorant soap; Deodorants and antiperspirants for personal use; Facial cream; Facial moisturizers; Facial washes; Hair care lotions; Hair care preparations; Lip balm; Shave creams; After-shave; After-shave gel; Aftershave cologne; Eau de cologne; Facial cleansers; Hair conditioner; Hair shampoo; Perfumes and colognes; Perfumes, eaux de cologne and aftershaves; Personal deodorants; Pre-shave gels; Skin cleansers; Skin moisturizer
Determine whether johnnie-O grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof johnnie-O is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Competition: johnnie-O vs. Largest Competitors
A competitive analysis shows these companies are in the same general field as johnnie-O, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to johnnie-O.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as johnnie-O and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.