What is the company's size? (Annual sales and employees)
What industry is the company in?
Trademark applications show the products and services that Knight's Armament is developing and marketing.
Knight's Armament doesn't have any recent trademark applications, indicating Knight's Armament is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
KNIGHT'S ARMAMENT Optical rifle scopes for providing vision capability in low light situations, with or without additional magnification devices; optical rifle sites
SR-25 Automatic rifles; Hunting rifles; Military rifles
STAR TRON Optical scopes which provide vision capability in low light situations with or without additional magnification devices; optical rifle sites; infra-red night vision weapon sights and optical rifle scopes for providing vision capability in low light situations
Determine whether Knight's Armament grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Knight's Armament is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Knight's Armament's Largest Competitors
A competitive analysis shows these companies are in the same general field as Knight's Armament, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Knight's Armament.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Knight's Armament and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.