Krispy Kreme is classified as operating in the Bakeries & Baked Goods Stores industry, NAICS Code 445291.
Krispy Kreme is a publicly traded company on using the ticker symbol KKD.
Detailed information on company financials and operating reports can be found here:
: KKD
Note: Krispy Kreme's revenues are gauged from an analysis of company filings.
Trademark Applications
Trademark applications show the products and services that Krispy Kreme is developing and marketing.
Krispy Kreme doesn't have any recent trademark applications, indicating Krispy Kreme is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
KRISPY DIPPERS stick-shaped pastries
10/22/1991
KRISPY JUNIORS miniature cake doughnuts
10/22/1991
KRISPY DELIGHT danish pastries
04/11/1991
See all trademarks and details in the Full Report.
Market Share of Krispy Kreme's Largest Competitors
A competitive analysis shows these companies are in the same general field as Krispy Kreme, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Krispy Kreme.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Krispy Kreme and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.