Note: Mad River Lumber's revenues are gauged from an analysis of company filings.
Mad River Lumber's Income Statement (based on Industry Averages)
Mad River Lumber P&L
$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
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Advertising
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Market Share of Mad River Lumber's Largest Competitors
A competitive analysis shows these companies are in the same general field as Mad River Lumber, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Mad River Lumber.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
Future Competition: Mad River Lumber's Fastest Growing Competitors
These companies are in the same general field as Mad River Lumber and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.