Note: Mercer Road's revenues are gauged from an analysis of company filings.
Mercer Road's Income Statement (based on Industry Averages)
Mercer Road P&L
$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit
Investor Activity
Mercer Road has actively raised capital from investors. These investors may include private investors, venture capital firms, or other investment vehicles.
Date
Investors
Percent Raised
Target Size
August 21, 2013
10
83%
$2 MM
Complete list of funding rounds and total amounts in the Company Report
Trademark Applications
Trademark applications show the products and services that Mercer Road is developing and marketing.
Mercer Road doesn't have any recent trademark applications, indicating Mercer Road is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
OVERTONE Downloadable communication software for providing access to social networking venues, for enabling instant messaging and texting, and for transmitting photos, graphics, audio and video files to other users; downloadable computer software for the integration of text, audio, graphics, still images and moving pictures into an interactive delivery for multimedia applications
07/19/2018
O Downloadable communication software for providing access to social networking venues, for enabling instant messaging and texting, and for transmitting photos, graphics, audio and video files to other users; downloadable computer software for the integration of text, audio, graphics, still images and moving pictures into an interactive delivery for multimedia applications
07/19/2018
GET ON THE SAME WAVELENGTH Downloadable communication software for providing access to social networking venues, for enabling instant messaging and texting, and for transmitting photos, graphics, audio and video files to other users; downloadable computer software for the integration of text, audio, graphics, still images and moving pictures into an interactive delivery for multimedia applications
07/19/2018
See all trademarks and details in the Full Report.
Market Share of Mercer Road's Largest Competitors
A competitive analysis shows these companies are in the same general field as Mercer Road, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Mercer Road.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Mercer Road and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.