Merchant & Rhoades Revenue, Growth & Competitor Profile

DBA TRUEFITT & HILL
DBA TRUEFITT & HILL AT 900 N MICHI
DBA TRUEFITT & HILL AT 900 NORTH MICHIGAN

Company Profile & Annual Report for Merchant & Rhoades

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Merchant & Rhoades Fast Facts

Revenue	$1 - $10 million    See Exact Annual Revenue
Employees	10 - 100Exact Company Size
Primary Industry	812111 Barber Shops
Additional NAICS Codes	812112 Beauty Salons
Address	2024 Sherman Ave Evanston, IL 60201

Note: Revenues for privately held companies are statistical evaluations.


Merchant & Rhoades's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
  • Merchant & Rhoades's annual revenues are $1 - $10 million (see exact revenue data)
• What industry is the company in?
  • Merchant & Rhoades is classified as operating in the Barber Shops industry, NAICS Code 812111.

Merchant & Rhoades Annual Revenue and Growth Rate

Merchant & Rhoades	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2025	$1 - $10 million Details in Premium Report
2024
2023
2021
2020
2019

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Merchant & Rhoades's revenues are gauged from an analysis of company filings.

Merchant & Rhoades's Income Statement (based on Industry Averages)

Merchant & Rhoades P&L	$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit

Trademark Applications

Trademark applications show the products and services that Merchant & Rhoades is developing and marketing. Merchant & Rhoades doesn't have any recent trademark applications, indicating Merchant & Rhoades is focusing on its existing business rather than expanding into new products and markets. Trademarks may include brand names, product names, logos and slogans.

Trademark	Date
MERCHANT & RHOADES ESTD 2001 Shaving Oil	03/07/2023
MERCHANT & RHOADES Cosmetics and toiletries, namely, after shave lotions and balms, bath gels and oils, cologne, perfume, hair tonics, shampoos, conditioners, colors, sprays and non-medicated treatments, lotions for hand, face, foot and body, massage oils, grooming mustache wax, shaving soaps, creams and balms, and cleansing soaps	12/26/2000
MR MERCHANT & RHOADES Cosmetics and toiletries, namely, aftershave lotions and balms, bath gels and oils, cologne, perfume, hair tonics, shampoos, conditioners, colors, sprays and non-medicated treatments, lotions for hand, face, foot and body, massage oils, grooming mustache wax, shaving soaps, creams and balms, and cleansing soaps	12/26/2000

See all trademarks and details in the Full Report.

Market Share of Merchant & Rhoades's Largest Competitors

A competitive analysis shows these companies are in the same general field as Merchant & Rhoades, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
LEE HILL INVESTMENTS	Chandler, AZ	100
FLOYDS 99 HOLDINGS	Greenwood Village, CO	56
SPORT CLIPS	Georgetown, TX	48
RUDYS RELOADED	Seattle, WA	40
RUDYS BARBERSHOP HOLDINGS	Seattle, WA	36
GINO MORENA ENTERPRISES	South San Francisco, CA	20
BLUE CHIP ALLIANCE	Spokane, WA	20
BARBERSHOP ENTERPRISES	Little Rock, AR	18
GADABOUT	Tucson, AZ	17

Nearby Competitors

These companies are similar in business line and location to Merchant & Rhoades. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
GROVE PARTNERS	Evanston, IL	100
MERCHANT & RHOADES	Evanston, IL	18
CCM	Evanston, IL	18
SALON ROULA	Evanston, IL	5

Future Competition: Merchant & Rhoades's Fastest Growing Competitors

These companies are in the same general field as Merchant & Rhoades and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)