Note: Mills College's revenues are gauged from an analysis of company filings.
Mills College's Income Statement (based on Industry Averages)
Mills College P&L
$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit
Trademark Applications
Trademark applications show the products and services that Mills College is developing and marketing.
Mills College doesn't have any recent trademark applications, indicating Mills College is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
MILLS Coffee cups, tea cups and mugs; Cups; Cups and mugs; Cups, not of precious metal; Drinking cups; Empty water bottles for bicycles; Plastic water bottles sold empty; Sports bottles sold empty; Squeeze bottle sold empty
05/04/2009
MILLS COLLEGE Educational services, namely, providing courses of instruction at the undergraduate, graduate, post-graduate and professional level and distribution of course material in connection therewith
05/03/2009
See all trademarks and details in the Full Report.
Market Share of Mills College's Largest Competitors
A competitive analysis shows these companies are in the same general field as Mills College, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Mills College.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Mills College and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.