Note: Northwestern Mutual Life Insurance's revenues are gauged from an analysis of company filings.
Northwestern Mutual Life Insurance's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
Northwestern Mutual Life Insurance Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that Northwestern Mutual Life Insurance is developing and marketing.
Northwestern Mutual Life Insurance's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
NORTHWESTERN MUTUAL BLACK FOUNDER ACCELERATOR providing venture capital, development capital, private equity and debt and investment funding to emerging and start-up companies
NORTHWESTERN MUTUAL LONG-TERM ADVANTAGE Insurance services, namely, marketing, underwriting, issuance and administration of life insurance with long term care benefits
LONG-TERM ADVANTAGE Insurance services, namely, marketing, underwriting, issuance and administration of life insurance with long term care benefits
Determine whether Northwestern Mutual Life Insurance grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Northwestern Mutual Life Insurance is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Northwestern Mutual Life Insurance's Largest Competitors
A competitive analysis shows these companies are in the same general field as Northwestern Mutual Life Insurance, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Northwestern Mutual Life Insurance.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
Future Competition: Northwestern Mutual Life Insurance's Fastest Growing Competitors
These companies are in the same general field as Northwestern Mutual Life Insurance and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.