Cricut Revenue, Growth & Competitor Profile

DBA PROVO CRAFT
DBA PROVO CRAFT & NOVELTY, INC.
DBA PROVO CRAFT & NOVELTY , INC. D/B/A CRICUT

Company Profile & Annual Report for Cricut

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Cricut Fast Facts

Revenue	$100 - $500 million    See Exact Annual Revenue
Employees	500 - 1,000Exact Company Size
Primary Industry	4511 Sporting Goods, Hobby & Musical Instrument Stores
Address	10855 South River Front Park Way Suite 300 South Jordan, UT 84095

Note: Revenues for privately held companies are statistical evaluations.


Cricut's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
  • Cricut's annual revenues are $100 - $500 million (see exact revenue data)
• What industry is the company in?
  • Cricut is classified as operating in the Sporting Goods, Hobby & Musical Instrument Stores industry, NAICS Code 4511.

Cricut Annual Revenue and Growth Rate

Cricut	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2023	$100 - $500 million Details in Premium Report
2022
2021
2020
2019

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Cricut's revenues are gauged from an analysis of company filings.

Cricut's Income Statement (based on Industry Averages)

Cricut P&L	$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit

Trademark Applications

Trademark applications show the products and services that Cricut is developing and marketing. Cricut's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets. Trademarks may include brand names, product names, logos and slogans.

Trademark	Date
JOY XTRA Electronic cutting machine for cutting paper, cardstock, fabric and other materials in flat form, and accessories therefor; blades for electronic cutting machines	12/15/2023
FROM IDEA TO I-DID-IT Paper cutting machine for cutting paper, cardstock, vinyl, and other materials in sheet form; blades for electronic cutting machines	12/15/2023
QUICKSWAP Blades for electronic cutting machines; tool bits for electronic cutting machines; cutting, embossing, engraving, scoring and debossing tools for use in electronic cutting machines	12/15/2023

See all trademarks and details in the Full Report.

Market Share of Cricut's Largest Competitors

A competitive analysis shows these companies are in the same general field as Cricut, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
TOYS R US	Parsippany, NJ	100
DICK'S CLOTHING & SPORTING GOODS	Coraopolis, PA	78
BASS PRO GROUP	Springfield, MO	70
ACADEMY	Katy, TX	58
HOBBY LOBBY STORES	Oklahoma City, OK	52
RECREATIONAL EQUIPMENT	Sumner, WA	39
JO-ANN STORES	Hudson, OH	26
GUITAR CENTER STORES	Westlake Village, CA	24
SPORTSMAN'S WAREHOUSE	West Jordan, UT	20

Nearby Competitors

These companies are similar in business line and location to Cricut. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
SPORTSMAN'S WAREHOUSE	West Jordan, UT	100
LIFETIME PRODUCTS	Clearfield, UT	26
CRICUT	South Jordan, UT	4
HANGAR 15 BICYCLES	Draper, UT	4
SUREFOOT L C	Park City, UT	1
JANS	Park City, UT	1

Future Competition: Cricut's Fastest Growing Competitors

These companies are in the same general field as Cricut and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)