Rodale is classified as operating in the Magazine & Periodical Publishers industry, NAICS Code 51112.
Trademark Applications
Trademark applications show the products and services that Rodale is developing and marketing.
Rodale doesn't have any recent trademark applications, indicating Rodale is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
28-DAY FAT-TORCH PLAN Providing a website accessible through online subscription featuring information on exercise and fitness and exercise workouts; providing a website accessible through online subscription featuring non-downloadable videos in the fields of exercise and fitness, nutrition, diets and exercise workouts
06/17/2016
ALL IN 18 Series of DVDs featuring information in the fields of exercise and fitness, nutrition, diets and exercise workouts; digital media, namely, downloadable video recordings featuring information in fields of exercise and fitness, nutrition, diets and exercise workouts
06/01/2016
RIPTENSITY Providing on-line information in fields of exercise and fitness and exercise workouts; providing a website featuring information on exercise and fitness and exercise workouts; providing a website featuring non-downloadable videos in the fields of exercise and fitness, nutrition, diets and exercise workouts
04/06/2016
See all trademarks and details in the Full Report.
Market Share of Rodale's Largest Competitors
A competitive analysis shows these companies are in the same general field as Rodale, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Rodale.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Rodale and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.