Note: Senior Direct's revenues are gauged from an analysis of company filings.
Senior Direct's Income Statement (based on Industry Averages)
Senior Direct P&L
$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit
Trademark Applications
Trademark applications show the products and services that Senior Direct is developing and marketing.
Senior Direct doesn't have any recent trademark applications, indicating Senior Direct is focusing on
its existing business rather than expanding into new products and markets.
Trademarks may include brand names, product names, logos and slogans.
Trademark
Date
SENIOR DIRECT Advertising and business services for others, namely, the compilation and exploitation of mathematical and statistical data, directories, consumer profiles, and information for prospective business contact solicitations; advertising and business services, namely, providing marketing information, geo-demographic modeling, consulting services, and promotional marketing
12/14/2005
TL LEAD MANAGER Computer communications software for connecting and facilitating communications and transfer of information via a global computer network, the Internet or intranets
12/17/2002
See all trademarks and details in the Full Report.
Market Share of Senior Direct's Largest Competitors
A competitive analysis shows these companies are in the same general field as Senior Direct, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Senior Direct.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Senior Direct and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.