Serena & Lily Revenue, Growth & Competitor Profile

DBA SERENA & LILY L L C

Company Profile & Annual Report for Serena & Lily

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Serena & Lily Fast Facts

Revenue	$100 - $500 million    See Exact Annual Revenue
Employees	500 - 1,000Exact Company Size
Primary Industry	332216 Saw Blade & Handtool Manufacturing
Additional NAICS Codes	332 Fabricated Metal Product Manufacturing 4422 Home Furnishings Stores
Address	10 Liberty Ship Way #350 Sausalito, CA 94965

Note: Revenues for privately held companies are statistical evaluations.


Serena & Lily's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
  • Serena & Lily's annual revenues are $100 - $500 million (see exact revenue data)
• What industry is the company in?
  • Serena & Lily is classified as operating in the Saw Blade & Handtool Manufacturing industry, NAICS Code 332216.

Serena & Lily Annual Revenue and Growth Rate

Serena & Lily	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2023	$100 - $500 million Details in Premium Report
2022
2021
2020
2019

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Serena & Lily's revenues are gauged from an analysis of company filings.

Serena & Lily's Income Statement (based on Industry Averages)

Serena & Lily P&L	$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit

Investor Activity

Serena & Lily has actively raised capital from investors. These investors may include private investors, venture capital firms, or other investment vehicles.

Date	Investors	Percent Raised	Target Size
July 10, 2020	12	94%	$21 MM
Complete list of funding rounds and total amounts in the Company Report

Trademark Applications

Trademark applications show the products and services that Serena & Lily is developing and marketing. Serena & Lily doesn't have any recent trademark applications, indicating Serena & Lily is focusing on its existing business rather than expanding into new products and markets. Trademarks may include brand names, product names, logos and slogans.

Trademark	Date
INSPIRATION DELIVERED Mail order catalog services featuring housewares, dinnerware, glassware, cutlery, flatware, furniture, pillows, slipcovers, rugs, lamps and lighting fixtures, table linens, bed linens, bath linens, candles, candle holders, picture frames, mirrors, art prints, paintings, vases, baskets, interior decorating books, carpets and rugs, and textiles for domestic use; On-line retail store services featuring housewares, dinnerware, glassware, cutlery, flatware, furniture, pillows, slipcovers, rugs, lamps and lighting fixtures, table linens, bed linens, bath linens, candles, candle holders, picture frames, mirrors, art prints, paintings, vases, baskets, interior decorating books, wall coverings, carpets and rugs, and textiles for domestic use; Retail store services featuring housewares, dinnerware, glassware, cutlery, flatware, furniture, pillows, slipcovers, rugs, lamps and lighting fixtures, table linens, bed linens, bath linens, candles, candle holders, picture frames, mirrors, art prints, paintings, vases, baskets, interior decorating books, wall coverings, carpets and rugs, and textiles for domestic use	02/22/2022
KIDSHOP Mail order catalog services featuring carry-all bags, diaper bags, tote bags, furniture, pillows, slipcovers, lamps and lighting fixtures, curtains, bed linens, bath linens, clothing, picture frames, mirrors, baskets, wall coverings, and carpets and rugs; On-line retail store services featuring carry-all bags, diaper bags, tote bags, furniture, pillows, slipcovers, lamps and lighting fixtures, curtains, bed linens, bath linens, clothing, picture frames, mirrors, baskets, wall coverings, and carpets and rugs	02/27/2013
S & L Gift registry services; Issuing gift certificates which may then be redeemed for goods or services; Mail order catalog services featuring carry-all bags, diaper bags, tote bags, housewares, dinnerware, glassware, cutlery, flatware, furniture, pillows, slipcovers, rugs, lamps and lighting fixtures, curtains, table linens, bed linens, bath linens, infant and toddler clothing, candles, candle holders, picture frames, mirrors, vases, baskets, interior decorating books, interior wall and furniture paint, wall coverings, carpets and rugs, and textiles for domestic use; On-line retail store services featuring carry-all bags, diaper bags, tote bags, housewares, dinnerware, glassware, cutlery, flatware, furniture, pillows, slipcovers, rugs, lamps and lighting fixtures, curtains, table linens, bed linens, bath linens, infant and toddler clothing, candles, candle holders, picture frames, mirrors, vases, baskets, interior decorating books, interior wall and furniture paint, wall coverings, carpets and rugs, and textiles for domestic use; Retail store services featuring carry-all bags, diaper bags, tote bags, housewares, dinnerware, glassware, cutlery, flatware, furniture, pillows, slipcovers, rugs, lamps and lighting fixtures, curtains, table linens, bed linens, bath linens, infant and toddler clothing, candles, candle holders, picture frames, mirrors, vases, baskets, interior decorating books, interior wall and furniture paint, wall coverings, carpets and rugs, and textiles for domestic use	07/12/2012

See all trademarks and details in the Full Report.

Market Share of Serena & Lily's Largest Competitors

A competitive analysis shows these companies are in the same general field as Serena & Lily, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
PRECISION METALS GROUP	Mentor, OH	100
RP TOOLS	Houston, TX	55
INLAND MIDWEST	Elmhurst, IL	45
LIE-NIELSEN TOOLWORKS	Warren, ME	33
GREAT LAKES CARBIDE TOOL MFG I	Peshtigo, WI	32
MERITOOL	Salamanca, NY	23
U.S. BLADE MFG.	Cranford, NJ	16
PRECISION COMPONENTS & ASSEMBLIES	Saint Peters, MO	16
PRECISION SAW WORKS	Polkton, NC	15

Nearby Competitors

These companies are similar in business line and location to Serena & Lily. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
SERENA & LILY	Sausalito, CA	100
OMW	Novato, CA	3
DONAL MACHINE	Petaluma, CA	3
DESIGNIT GLOBAL LLC DBA DESIGNIT PROTOTYPE	Rohnert Park, CA	2
J&M MANUFACTURING	Cotati, CA	2
TURNER & TAYLOR METAL WORKS	Petaluma, CA	1
DOUG WHITE INDUSTRIES	Petaluma, CA	1
LYNETTE MATSON	San Rafael, CA	1
WESCO SCREEN	San Rafael, CA	1
TJ & DENI MARRONE INC. DBA ECLIPSE DESIGN	Petaluma, CA	1

Future Competition: Serena & Lily's Fastest Growing Competitors

These companies are in the same general field as Serena & Lily and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)