Note: Simple Mills's revenues are gauged from an analysis of company filings.
Simple Mills has actively raised capital from investors. These investors may include private investors, venture capital firms, or other investment vehicles.
January 24, 2019
Complete list of funding rounds and total amounts in the Company Report
Simple Mills's Income Statement (based on Industry Averages)
$ Millions (Industry Average)
Simple Mills Revenue (Sales)
Cost of Goods Sold
Salaries and wages
Other Operating Expenses
Total Operating Expenses
EBIT (Earnings Before Interest and Taxes)
Trademark applications show the products and services that Simple Mills is developing and marketing.
Simple Mills's new tradmarks suggest it is investing in R&D and marketing, while expanding into new products or markets.
Trademarks may include brand names, product names, logos and slogans.
SIMPLE, REAL, WHOLE FOOD INGREDIENTS ARE SIMPLY, REALLY, WHOLLY DELICIOUS. Cookies; Crackers; Frostings; Mixes for bakery goods
BE YOUR BRIGHTEST Cookies; Crackers; Frostings; Mixes for bakery goods
Determine whether Simple Mills grew or shrank during the last recession. This is useful in estimating the
financial strength and credit risk of the company.
Compare how recession-proof Simple Mills is relative to the industry overall.
While a new recession may strike a particular industry, measuring the
industry and company's robustness during the last recession estimates its ability to weather future recessions.
Market Share of Competition: Simple Mills vs. Largest Competitors
A competitive analysis shows these companies are in the same general field as Simple Mills, even though they may not compete head-to-head.
These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines.
The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.
These companies are similar in business line and location to Simple Mills.
While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.
These companies are in the same general field as Simple Mills and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.