IncFact
Company Profiles: Revenue, Growth, Competition

Advertising & Public Relations Industry

NAICS: 5418

Contents

.Advertising & Public Relations Market Share: Largest Companies in the Advertising & Public Relations Industry

Company HeadquartersRevenue ($ MM)
ENCORE NATIONWIDEHermosa Beach, CA100 
OMNICOM GROUP (NYSE: OMC)New York, NY13 
INTERPUBLIC GROUP OF COMPANIES (NYSE: IPG)New York, NY9 
WPP GROUP USANew York, NY7 
MMS USA HOLDINGSNew York, NY7 
OMNICOM BENEFITSStamford, CT6 
HGS USALisle, IL5 
DENTSU INTERNATIONAL AMERICASNew York, NY3 
STAGWELL (NASDAQ: MDCA)New York, NY2 
APPLOVINPalo Alto, CA2 
HUDDLE TICKETSAlpharetta, GA2 
OUTFRONT MEDIANew York, NY2 
MIGHTYHIVESan Francisco, CA1 
SPAR GROUP (NASDAQ: SGRP)Auburn Hills, MI1 
HAVAS NORTH AMERICANew York, NY1 
OUTBRAINNew York, NY1 
HOTEL ASSOCIATION OF WASHINGTON D.C.Washington, DC1 
CHANNEL PARTNERS GROUPTampa, FL1 
FIREWOOD MARKETINGSan Francisco, CA1 


See exact company revenues in this list


This is a list of the largest companies active in the Advertising & Public Relations industry. This differs from market share in the following example: One business with revenues of $100 million generates 10% of its business from the Advertising & Public Relations industry. A second firm, with revenues of $20 million, generates all of its business from this industry. In our list, we show the businesses having revenues of $100 million and $20 million, respectively. However, the market share would compare the $10 million in industry-specific revenue to the $20 million: the second company has twice the market share even though it is "smaller" in size.


.Growth: Fastest Growing Advertising & Public Relations Companies

A list of competitors in the Advertising & Public Relations industry that are rapidly expanding. Businesses may grow organically or through acquisition. Typically, small or midsized companies are in "growth" mode and can expand more rapidly. However, large businesses may have the strategy and financial capabilities to scale rapidly. Businesses that employ a "roll-up" strategy make multiple acquisitions of smaller businesses to form a single large corporation that controls a greater market share than its competitors and benefits from economies of scale.

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.Small Business Financing

Small businesses that have received financing may expand soon. Financing may be required for capital-intensive investments, such as real estate or equipment purchases. Advertising & Public Relations businesses may use the financing to cover startup expenses or the costs of hiring new employees. Loans differ from equity investments in the level of risk that is expected: loans frequently have collateral either directly or implicitly through the business or the owners that ensure repayment. Equity investment has the possibility for much greater returns, but offers no guarantee the principle will be repaid. Convertible securities combine the two concepts, but is used by private-equity firms rather than main street startups.

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. Venture Funding

These Advertising & Public Relations companies are actively raising capital from venture capital firms, private equity, or other investors. Businesses with venture funding generally have higher growth prospects, either through bringing new concepts to market, using innovative business practices, or savvy management.

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