Broadcasting Industry
NAICS: 515
Contents
Broadcasting Market Share: Largest Companies in the Broadcasting Industry
Company |
Headquarters | Revenue ($ MM) |
---|
COMCAST | Washington, DC | 100 |
CHARTER COMMUNICATIONS OPERATING (NYSE: TWC) | Reno, NV | 85 |
WARNERMEDIA ADVERTISING SALES | New York, NY | 16 |
NBCUNIVERSAL | New York, NY | 7 |
TURNER BROADCASTING SYSTEM | Dallas, TX | 6 |
IMPACTED INTERNATIONAL | Silver Spring, MD | 5 |
PARAMOUNT GLOBAL (NYSE: CBS.A) | New York, NY | 5 |
FOX | New York, NY | 3 |
TERRIER MEDIA BUYER | Atlanta, GA | 3 |
LIBERTY COMMUNICATIONS OF PUERTO RICO | San Juan, PR | 2 |
GRAY TELEVISION (NYSE: GTN) | Atlanta, GA | 2 |
IHEARTMEDIA + ENTERTAINMENT | El Dorado Hills, CA | 2 |
SINCLAIR BROADCAST GROUP (NASDAQ: SBGI) | Hunt Valley, MD | 2 |
COGECO US FINANCE | Quincy, MA | 1 |
SIRIUS XM RADIO (NASDAQ: SIRI) | New York, NY | 1 |
ANIMATION GUILD LOCAL 839 | Burbank, CA | 1 |
AUDACY OPERATIONS | Philadelphia, PA | 1 |
RAINBOW MEDIA HOLDINGS (NASDAQ: AMCX) | New York, NY | 1 |
CLEAR CHANNEL OUTDOOR (NYSE: CCO) | San Antonio, TX | 1 |
This is a list of the largest companies active in the Broadcasting industry. This differs from market share in the following example:
One business with revenues of $100 million generates 10% of its business from the Broadcasting industry. A second firm, with revenues of $20 million, generates all of its business from this industry. In our list, we show the businesses having revenues of $100 million and $20 million, respectively. However, the market share would compare the $10 million in industry-specific revenue to the $20 million: the second company has twice the market share even though it is "smaller" in size.
Growth: Fastest Growing Broadcasting Companies
A list of competitors in the Broadcasting industry that are rapidly expanding. Businesses may grow organically or through acquisition.
Typically, small or midsized companies are in "growth" mode and can expand more rapidly. However, large businesses may have the strategy and financial capabilities to scale rapidly.
Businesses that employ a "roll-up" strategy make multiple acquisitions of smaller businesses to form a single large corporation that controls a greater market share than its competitors and benefits from economies of scale.
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Small Business Financing
Small businesses that have received financing may expand soon. Financing may be required for capital-intensive investments, such as real estate or equipment purchases. Broadcasting businesses may use the financing to cover startup expenses or the costs of hiring new employees.
Loans differ from equity investments in the level of risk that is expected: loans frequently have collateral either directly or implicitly through the business or the owners that ensure repayment. Equity investment has the possibility for much greater returns, but offers no guarantee the principle will be repaid. Convertible securities combine the two concepts, but is used by private-equity firms rather than main street startups.
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Venture Funding
These Broadcasting companies are actively raising capital from venture capital firms, private equity, or other investors. Businesses with venture funding generally
have higher growth prospects, either through bringing new concepts to market, using innovative business practices, or savvy management.
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