Greeting Card Publishers Industry

NAICS: 511191

For additional companies see the Newspaper, Periodical, Book & Directory Publishers Industry

Greeting Card Publishers Market Share: Largest Companies in the Greeting Card Publishers Industry

Company	Headquarters	Revenue ($ MM)
LEANIN%27 TREE	Boulder, CO	100
BLOOMIN FLOWER CARDS	Boulder, CO	38
MARY LAKE-THOMPSON	Oroville, CA	14
HAYNESBESCO GROUP	Franklin, TN	8
BIBLIOLABS	Charleston, SC	8

This is a list of the largest companies active in the Greeting Card Publishers industry. This differs from market share in the following example: One business with revenues of $100 million generates 10% of its business from the Greeting Card Publishers industry. A second firm, with revenues of $20 million, generates all of its business from this industry. In our list, we show the businesses having revenues of $100 million and $20 million, respectively. However, the market share would compare the $10 million in industry-specific revenue to the $20 million: the second company has twice the market share even though it is "smaller" in size.

Growth: Fastest Growing Greeting Card Publishers Companies

A list of competitors in the Greeting Card Publishers industry that are rapidly expanding. Businesses may grow organically or through acquisition. Typically, small or midsized companies are in "growth" mode and can expand more rapidly. However, large businesses may have the strategy and financial capabilities to scale rapidly. Businesses that employ a "roll-up" strategy make multiple acquisitions of smaller businesses to form a single large corporation that controls a greater market share than its competitors and benefits from economies of scale.

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Small Business Financing

Small businesses that have received financing may expand soon. Financing may be required for capital-intensive investments, such as real estate or equipment purchases. Greeting Card Publishers businesses may use the financing to cover startup expenses or the costs of hiring new employees. Loans differ from equity investments in the level of risk that is expected: loans frequently have collateral either directly or implicitly through the business or the owners that ensure repayment. Equity investment has the possibility for much greater returns, but offers no guarantee the principle will be repaid. Convertible securities combine the two concepts, but is used by private-equity firms rather than main street startups.

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Venture Funding

These Greeting Card Publishers companies are actively raising capital from venture capital firms, private equity, or other investors. Businesses with venture funding generally have higher growth prospects, either through bringing new concepts to market, using innovative business practices, or savvy management.

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