Media Buying Agencies Industry

NAICS: 54183

For additional companies see the Advertising & Public Relations Industry

Media Buying Agencies Market Share: Largest Companies in the Media Buying Agencies Industry

Company	Headquarters	Revenue ($ MM)
U.S. INTERNATIONAL MEDIA	Los Angeles, CA	100
MME PRODUCTS	Fort Mill, SC	76
III-INTERACTIVE	Columbia, MO	41
CHANNEL FACTORY	Beverly Hills, CA	29
ESPORTS HOLDCO	Boca Raton, FL	25
IMS INTERNET MEDIA SERVICES	Miami, FL	20
UNDERSCORE MARKETING	New York, NY	17
NEXT MEDIA GROUP	Mahwah, NJ	14
SALESAGENCY.COM	Windermere, FL	13
API MEDIA INNOVATIONS	Randolph, NJ	9
FUNDAMENTAL MEDIA	Boston, MA	7
SOVEREIGN MEDIA	Mc Lean, VA	7
AFFLUENT DIGITAL MEDIA	Los Angeles, CA	6
RAINMAKER AD VENTURES	Los Angeles, CA	5

This is a list of the largest companies active in the Media Buying Agencies industry. This differs from market share in the following example: One business with revenues of $100 million generates 10% of its business from the Media Buying Agencies industry. A second firm, with revenues of $20 million, generates all of its business from this industry. In our list, we show the businesses having revenues of $100 million and $20 million, respectively. However, the market share would compare the $10 million in industry-specific revenue to the $20 million: the second company has twice the market share even though it is "smaller" in size.

Growth: Fastest Growing Media Buying Agencies Companies

A list of competitors in the Media Buying Agencies industry that are rapidly expanding. Businesses may grow organically or through acquisition. Typically, small or midsized companies are in "growth" mode and can expand more rapidly. However, large businesses may have the strategy and financial capabilities to scale rapidly. Businesses that employ a "roll-up" strategy make multiple acquisitions of smaller businesses to form a single large corporation that controls a greater market share than its competitors and benefits from economies of scale.

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Small Business Financing

Small businesses that have received financing may expand soon. Financing may be required for capital-intensive investments, such as real estate or equipment purchases. Media Buying Agencies businesses may use the financing to cover startup expenses or the costs of hiring new employees. Loans differ from equity investments in the level of risk that is expected: loans frequently have collateral either directly or implicitly through the business or the owners that ensure repayment. Equity investment has the possibility for much greater returns, but offers no guarantee the principle will be repaid. Convertible securities combine the two concepts, but is used by private-equity firms rather than main street startups.

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Venture Funding

These Media Buying Agencies companies are actively raising capital from venture capital firms, private equity, or other investors. Businesses with venture funding generally have higher growth prospects, either through bringing new concepts to market, using innovative business practices, or savvy management.

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