Athene Annuity & Life Revenue, Growth & Competitor Profile

DBA ATHENE ANNUITY
DBA ATHENE ANNUITY & LIFE ASSURANCE COMPANY
DBA LIBERTY LIFE INSURANCE COMPANY

Company Profile & Annual Report for Athene Annuity & Life

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Athene Annuity & Life Fast Facts

Revenue	Over $500 million    See Exact Annual Revenue
Employees	Over 1,000Exact Company Size
Primary Industry	5241 Insurance Carriers
Address	7700 Mills Civic Pkwy West Des Moines, IA 50266

Note: Revenues for privately held companies are statistical evaluations.


Athene Annuity & Life's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
  • Athene Annuity & Life's annual revenues are Over $500 million (see exact revenue data)
• What industry is the company in?
  • Athene Annuity & Life is classified as operating in the Insurance Carriers industry, NAICS Code 5241.

Athene Annuity & Life Annual Revenue and Growth Rate

Athene Annuity & Life	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2025	Over $500 million Details in Premium Report
2024
2023
2021
2020
2019

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Athene Annuity & Life's revenues are gauged from an analysis of company filings.

Athene Annuity & Life's Income Statement (based on Industry Averages)

Athene Annuity & Life P&L	$ Millions
Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit

Trademark Applications

Trademark applications show the products and services that Athene Annuity & Life is developing and marketing. Athene Annuity & Life doesn't have any recent trademark applications, indicating Athene Annuity & Life is focusing on its existing business rather than expanding into new products and markets. Trademarks may include brand names, product names, logos and slogans.

Trademark	Date
DRIVEN TO DO MORE Annuity underwriting; Underwriting, issuance and administration of annuities	03/21/2014
ATHENE MAX OPPORTUNITY Annuity underwriting; Underwriting, issuance and administration of annuities	06/05/2013
ATHENE PERFORMANCE ELITE Annuity underwriting; underwriting, issuance and administration of annuities	03/08/2013

See all trademarks and details in the Full Report.

Market Share of Athene Annuity & Life's Largest Competitors

A competitive analysis shows these companies are in the same general field as Athene Annuity & Life, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
CENTRUM VALLEY HOLDINGS	Clarion, IA	100
ELEVANCE HEALTH	Indianapolis, IN	44
SECURIAN LIFE INSURANCE	Saint Paul, MN	33
ATH HOLDING	Indianapolis, IN	31
HUMANA	Louisville, KY	30
STATE FARM MUTUAL AUTOMOBILE INSURANCE	Bloomington, IL	26
AMALGAMATED LIFE INSURANCE COMPANY EMPLOYEE BENEFIT FUND	White Plains, NY	25
PRUDENTIAL INSURANCE	Newark, NJ	24
AMERICAN INTERNATIONAL GROUP	New York, NY	13

Nearby Competitors

These companies are similar in business line and location to Athene Annuity & Life. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
ATHENE ANNUITY & LIFE	West Des Moines, IA	100
ATHENE USA	West Des Moines, IA	59
GUIDEONE INSURANCE	West Des Moines, IA	29
IMT INSURANCE	West Des Moines, IA	20
MIDWEST FAMILY MUTUAL INSURANCE	West Des Moines, IA	7
ASSOCIATED BENEFITS	West Des Moines, IA	1

Future Competition: Athene Annuity & Life's Fastest Growing Competitors

These companies are in the same general field as Athene Annuity & Life and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)