BRILLIANCE MOTOR SALES Revenue, Growth & Competitor Profile

DBA BILLIANCE MOTOR SALES, INC

Company Profile & Annual Report for Brilliance Motor Sales

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Brilliance Motor Sales Fast Facts

Revenue	$100 - $500 million    See Exact Annual Revenue
Employees	100 - 500Exact Company Size
Primary Industry	44111 New Car Dealers
Address	680 W Terra Cotta Ave Crystal Lake, IL 60014 brilliancehonda.com

Note: Revenues for privately held companies are statistical evaluations.




Brilliance Motor Sales's Annual Report & Profile shows critical firmographic facts:

• What is the company's size? (Annual sales and employees)
• What industry is the company in?

Brilliance Motor Sales Annual Revenue and Growth Rate

Brilliance Motor Sales	Revenue Est. ($ Million)	Growth Rate (%)	# Employees
2023	Details in Premium Report
2022
2021
2020
2019

1-Year Growth Rate: 3-Year Growth Rate (CAGR):

Note: Brilliance Motor Sales's revenues are gauged from an analysis of company filings.

Brilliance Motor Sales's Income Statement (based on Industry Averages)

	$ Millions (Industry Average)
Brilliance Motor Sales Revenue (Sales)
Cost of Goods Sold
Gross Profit
Operating Expenses
Advertising
Salaries and wages
Other Operating Expenses
Total Operating Expenses
Operating Income
EBITDA
EBIT (Earnings Before Interest and Taxes)
Net Profit

Recession Risk

Determine whether Brilliance Motor Sales grew or shrank during the last recession. This is useful in estimating the financial strength and credit risk of the company. Compare how recession-proof Brilliance Motor Sales is relative to the industry overall. While a new recession may strike a particular industry, measuring the industry and company's robustness during the last recession estimates its ability to weather future recessions.

Market Share of Brilliance Motor Sales's Largest Competitors

A competitive analysis shows these companies are in the same general field as Brilliance Motor Sales, even though they may not compete head-to-head. These are the largest companies by revenue. However, they may not have the largest market share in this industry if they have diversified into other business lines. The "Competition" section of a business plan or investment memorandum would start by analyzing the information about these companies. Competitive advantage comes from offering better pricing or superior products/service.

Company	Headquarters	Revenue ($ MM)
LITHIA MOTORS	Medford, OR	100
ASBURY AUTOMOTIVE GROUP LLC.	Duluth, GA	55
AUTOMOTIVE MANAGEMENT SERVICES	West Palm Beach, FL	51
GROUP 1 AUTOMOTIVE	Houston, TX	46
PENSKE AUTOMOTIVE GROUP	Bloomfield Hills, MI	45
SONIC AUTOMOTIVE	Charlotte, NC	43
AUTONATION	Fort Lauderdale, FL	39
BERKSHIRE HATHAWAY AUTOMOTIVE	Irving, TX	36
HENDRICK AUTOMOTIVE GROUP	Charlotte, NC	33

Nearby Competitors

These companies are similar in business line and location to Brilliance Motor Sales. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees.

Company	Headquarters	Revenue ($ MM)
NAPLETON AUTO GROUP	Rosemont, IL	100
LEVY-ROSEN	Waukegan, IL	92
SEMERSKY ENTERPRISES	Highland Park, IL	91
HIGHLAND PARK MOTORS	Highland Park, IL	60
KARL KNAUZ MOTORS	Lake Bluff, IL	54
RAYMOND CHEVROLET	Antioch, IL	48

Future Competition: Brilliance Motor Sales's Fastest Growing Competitors

These companies are in the same general field as Brilliance Motor Sales and are rapidly expanding. Companies may grow organically or through acquisition. In some cases apparently high growth rates may be caused by data that weren't available in previous years.

Company	Revenue ($ MM)